Chipotle Make Your Own Burrito
Chipotle is a Mexican-American fast-food chain that is popular for its customized burritos, tacos, and bowls. One of the popular concepts at Chipotle is ‘Make your own burrito,’ where customers can choose their own ingredients and create their personalized burrito.
What is Chipotle?
Chipotle is a fast-food chain that specializes in Mexican cuisine. Founded in 1993 by Steve Ells, Chipotle initially started as a single restaurant in Denver, Colorado. The restaurant gained popularity for its customized burrito, which allowed customers to choose their own ingredients. In 1998, McDonald's became a major investor in Chipotle, and the chain expanded rapidly, opening new outlets across the United States. In 2006, Chipotle went public and was listed on the New York Stock Exchange. Currently, Chipotle has more than 2,600 restaurants worldwide.
What is ‘Make Your Own Burrito’ Concept?
‘Make your own burrito’ is a unique concept introduced by Chipotle. The concept allows customers to create their personalized burrito by choosing their own ingredients. The customer starts with a tortilla and can choose from a variety of fillings, including rice, beans, meat, salsa, guacamole, cheese, and lettuce. The customer can also choose their spice level, ranging from mild to hot. The ingredients are then wrapped in a tortilla and served as a burrito.
How to Make Your Own Burrito
The process of making your own burrito at Chipotle is straightforward. Here is a step-by-step guide on how to make your own burrito at Chipotle:
- Choose your base: At the start of the line, you will be asked to choose your base, which can be a burrito, bowl, tacos, or salad.
- Choose your filling: Next, you will be asked to choose your filling. You can choose from rice, beans, meat, salsa, guacamole, cheese, and lettuce.
- Choose your spice level: You can then choose your spice level, ranging from mild to hot.
- Add extras: If you wish, you can add extras, such as sour cream, corn, or jalapenos.
- Wrap and serve: The ingredients are then wrapped in a tortilla and served as a burrito.
Benefits of Making Your Own Burrito
There are several benefits of making your own burrito at Chipotle:
- Customization: You can customize your burrito according to your preferences.
- Fresh ingredients: The ingredients used in making the burrito are fresh and of high quality.
- Portion control: You can control the portion size of the burrito, which is helpful if you are trying to maintain a healthy diet.
- Affordability: The cost of making your own burrito is affordable, and you can save money by not ordering extras that you do not need.
Conclusion
‘Make your own burrito’ is a unique concept introduced by Chipotle that allows customers to create their personalized burrito by choosing their own ingredients. The process of making your own burrito is straightforward, and there are several benefits to it, including customization, fresh ingredients, portion control, and affordability. If you are a fan of Mexican cuisine, then you should try making your own burrito at Chipotle.