Mcdonald's Breakfast Burrito Discontinued
For years, McDonald's has been known for their delicious breakfast menu, which includes items such as egg McMuffins, pancakes, and breakfast burritos. However, in 2020, McDonald's made the shocking decision to discontinue their popular breakfast burrito. The announcement left many customers disappointed and confused. In this article, we will explore the reasons behind McDonald's decision to discontinue their breakfast burrito.
The History of McDonald's Breakfast Burrito
McDonald's breakfast burrito was introduced in the 1980s as a part of the fast-food chain's ongoing efforts to expand their breakfast menu. The burrito was a hit with customers and quickly became one of McDonald's most popular breakfast items. Its popularity was due to its convenience, affordability, and delicious taste. The breakfast burrito was made with a warm tortilla, scrambled eggs, sausage, cheese, and a blend of peppers and onions. It was a satisfying breakfast option that could be enjoyed on the go.
Over the years, McDonald's has made several changes to the breakfast burrito, including introducing variations such as the steak breakfast burrito and the egg white and turkey sausage breakfast burrito. Despite these changes, the breakfast burrito remained a staple on the McDonald's breakfast menu for decades.
The Reasons Behind McDonald's Decision to Discontinue the Breakfast Burrito
In early 2020, McDonald's announced that they would be discontinuing several items from their menu, including their beloved breakfast burrito. The decision was met with disappointment from customers and critics alike. However, McDonald's defended their decision, stating that it was part of their efforts to streamline their menu and focus on their most popular items.
McDonald's CEO, Chris Kempczinski, explained the decision in a statement, saying, "As we look to simplify our menu, we are removing some items that have not performed as well as others, like our beloved breakfast burrito." McDonald's also stated that the decision was made as a response to the COVID-19 pandemic, which caused disruptions in the food supply chain and forced many restaurants to adjust their menus.
The Response from Customers
The discontinuation of the breakfast burrito was met with a wave of disappointment from McDonald's customers. Many took to social media to express their frustration and even started petitions to bring back the popular breakfast item. Some customers even claimed that they would stop eating at McDonald's altogether because of the decision.
Despite the outcry from customers, McDonald's has not shown any signs of bringing back the breakfast burrito. The fast-food chain has instead focused on promoting their other popular breakfast items, such as the egg McMuffin and hotcakes.
Conclusion
While the discontinuation of the McDonald's breakfast burrito was met with disappointment from customers, it was ultimately a decision that the fast-food chain felt was necessary to streamline their menu and focus on their most profitable items. Although it may not be the same as enjoying a warm breakfast burrito from McDonald's, fans of the item can try making their own at home or finding a similar option at a different fast-food chain.